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Vanderbilt University Associate Athletics Director for Marketing in Nashville, Tennessee

Associate Athletics Director for Marketing (Job Number: 2001054)

Description

The Associate Athletics Director for Marketing is responsible for the overall development and implementation of short and long-term marketing strategies for Vanderbilt Athletics. This position will be a key member of the external unit that will work collaboratively to increase brand awareness, fan engagement, and ticket sales.

Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school. The university fields 16 varsity teams (6 men's teams and 10 women's teams, a total of 351 student athletes), 14 of which compete in the Southeastern Conference.

Duties and Responsibilities

  • Spearheads planning, development, and implementation of short and long-term marketing strategies for Vanderbilt Athletics as a whole, as well as individual athletics teams

  • Work collaboratively with other external units to create and implement strategies related to marketing, branding, digital media content, fan engagement, and sales

  • Establish program objectives, develop integrated strategies, and provide seamless execution of campaigns and projects to achieve revenue objectives, brand awareness, and increased engagement

  • Define key metrics to measure the effectiveness of marketing initiatives; utilize reporting, develop insights, and communicate strategies

  • Responsible for campus marketing, outreach, and partnerships

  • Provide strategic direction and oversee execution of marketing and outreach plans that promote campus participation

  • Conceptualizes and oversees the creation of all marketing materials (i.e. print, digital)

  • Develop programming to include videoboard content, pyrotechnics, on-field/court recognitions, halftime shows, sponsor activations, in-game promotion, fan contests and other entertainment elements

  • Responsible for creative planning and execution of photo and video shoots

  • Plan and execute in-game production for assigned sports; oversee implementation of in-game production for all other sports

  • Oversee band and spirit programs, including Spirit of Gold Marching Band, cheer and dance teams, mic men, and mascot programs

  • Manage applicable department budgets

  • Other duties as assigned by the Senior Associate Athletics Director for Fan Experience and Sales

Supervisory Relationships

This position does have direct supervisory responsibility and reports administratively and functionally to the Senior Associate Athletics Director for Fan Experience and Sales.

  • A Bachelor’s degree is necessary

  • A Master’s Degree is preferred

  • Minimum 5+ years of previous experience in sports marketing is necessary

  • Previous experience in Division I collegiate sports marketing is preferred

  • Prior demonstrated experience leading a team is necessary

  • Organized, detail oriented and the ability to work in a fast-paced environment with minimal supervision is necessary

  • Proactive thinking with interest in developing and executing new ideas to better improve the brand is necessary

  • Ability to work a non-standard work week including nights, weekends & holidays is necessary

Commitment to Equity, Diversity, and Inclusion

At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.

Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities and protected veterans are encouraged to apply.

Primary Location: United States-Tennessee-Nashville

Organization: 40000 - Athletics: Office of the Vice Chancellor

Job: External Affairs & Communications Professionals

Vanderbilt University is committed to principles of equal opportunity and affirmative action

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